How Trust, Brand Awareness and Digital Marketing Enhance Higher Education Marketing

The purpose of this academic paper is to examine the roles trust, brand awareness, and digitalization in marketing higher education institutions. In today's digital age, universities colleges are increasingly relying on strategies attract potential students. highlights importance building trust creating awareness among students sector, how plays a critical role achieving these objectives. literature review indicates that crucial factors decision-making process when choosing institution. Establishing important new retain current ones. Institutions with strong reputation more likely who looking for high-quality education. Additionally, discusses has changed way institutions market themselves. With rise social media online platforms, now able reach wider audience engage personal level. also provides empirical evidence from various studies conducted marketing. Findings show perceive high levels an institution enroll recommend it others. addition, have positive perception consider enrolling. Furthermore, activities been found be effective attracting students, as they provide accessible convenient learn about their offerings. Overall, emphasizes findings can used guide developing focus leveraging